Trinity Health Launches First National Brand Campaign

We See All of You - Trinity Health Launches First National Brand Campaign

LIVONIA, MICH. (February 2, 2023) — Trinity Health launched its first-ever brand marketing campaign, “We See All of You.” Three regional health systems across five states introduced the campaign that encompasses the health system’s shared culture and focuses on personalized care for the whole person — body, mind and spirit.

The campaign is a natural progression for Trinity Health as it continues to grow and leverage the knowledge and expertise of a large national health system to improve care, access and the patient experience in each of the communities it serves.

‘“We See All of You’ speaks to how Trinity Health approaches our Mission and the difference this makes in the patient experience and outcomes,” Julie Spencer Washington, senior vice president and chief marketing, communications and customer experience officer said. “The campaign eloquently represents our distinct purpose, character and expertise. The campaign resonated strongly with consumers and Trinity Health colleagues who gave it high scores in all areas including brand recognition, healthcare expertise and likeability.”

Trinity Health worked with Detroit-based advertising and marketing communications agency, Campbell Ewald, to develop and implement the campaign. “We See All of You” is the result of more than a year of careful planning and research. The essence of the campaign expresses how the health system sees and truly cares for every patient as a unique person with their own individual lifestyle and needs.

“The campaign is a direct reflection of our brand promise,” President and CEO, Mike Slubowski said. “Not only does it share the Trinity Health patient experience story, but it also shares the Trinity Health staff and colleague story. The campaign’s message is core to who we are at Trinity Health and represents how our collective expertise and culture work together to act as a transforming healing presence within our communities.”

The three regional health systems that carry the Trinity Health name launched “We See All of You” in January 2023.

• Trinity Health Mid-Atlantic in southeastern Pennsylvania and Delaware
• Trinity Health Michigan in western and southeastern Michigan
• Trinity Health Of New England in Connecticut and Massachusetts
  
  
  
  
  

For more information, visit the “We See All of You” website.

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About Trinity Health

Trinity Health is one of the largest not-for-profit, Catholic health care systems in the nation. It is a family of 123,000 colleagues and nearly 27,000 physicians and clinicians caring for diverse communities across 26 states. Nationally recognized for care and experience, the Trinity Health system includes 88 hospitals, 135 continuing care locations, the second largest PACE program in the country, 136 urgent care locations and many other health and well-being services. Based in Livonia, Michigan, its annual operating revenue is $21.5 billion with $1.4 billion returned to its communities in the form of charity care and other community benefit programs. For the latest updates and stories from Trinity Health, follow us on LinkedIn, Facebook and Twitter.