We See All of You
Trinity Health's First-Ever Brand Campaign
Trinity Health launched a new marketing campaign, “We See All of You,” an historic step for our national brand. We are excited for the campaign to highlight our purpose and Mission. We are growing to serve more communities and improving care, access and the patient experience.
A Campaign All About You
The campaign encompasses our health system's shared culture and focuses on personalized care for the whole person - mind, body, and spirit.
The full essence of the campaign is summarized this way:
you are not a symptom.
You’re not an accident, an injury, or a disease.
You’re a person.
Someone with wants, hopes, and fears.
And we’re going to address all of them.
Because at Trinity Health, we don’t just see you as a patient.
We see all of you.
We bring a personalized level of care that’s specific to your needs
and all the knowledge and expertise of a national health system.
Because we know that the best way to care for you
is to treat you just like we all want to be treated.
Like a person.
“We See All of You” is another step in building on our shared culture of belonging for all our colleagues including those at health systems who do not share the Trinity Health name. Everyone is part of a shared Mission dedicated to compassionate, high-quality care for the whole person - body, mind, and spirit.
‘“We See All of You’ speaks to how Trinity Health approaches our Mission and the difference this makes in the patient experience and outcomes,” Julie Spencer Washington, senior vice president and chief marketing, communications and customer experience officer said. “The campaign eloquently represents our distinct purpose, character, expertise, and approach. The campaign resonated strongly with consumers and Trinity Health colleagues who gave it high scores in all areas including brand recognition, healthcare expertise and likeability.”
“We See All of You” launched in January 2023 at the three regional health systems that carry the Trinity Health name in five states:
- Trinity Health Mid-Atlantic in southeastern Pennsylvania and Delaware
- Trinity Health Michigan in western and southeastern Michigan
- Trinity Health Of New England in Connecticut and Massachusetts
“The campaign is a direct reflection of our brand promise,” President and CEO, Mike Slubowski said. “Not only does it share the Trinity Health patient experience story, but it also shares the Trinity Health staff and colleague story. The campaign’s message is core to who we are at Trinity Health and represents how our collective expertise and culture work together to act as a transforming healing presence within our communities.”
Our Communities
Great care is always nearby from our physicians and primary, specialty, and continuing care centers across the nation.